If you are a fan of cricket, you must have witnessed the ‘Sachin Tendulkar’ phenomenon. A former captain of the India national team and one of the greatest batsmen in cricket history, Tendulkar is the highest run-scorer of all time in international cricket. He had become the first player in history to notch up 100 international centuries at the 2012 Asia Cup. Hailed as the ‘God of Cricket’, he has received the adulation and admiration from kings, presidents and ambassadors for his immense contribution to the game of cricket. The Bharat Ratna winner played for the country for more than 20 years and retired in 2013 after playing his 200th Test match against the West Indies in Mumbai.
Although Tendulkar has retired from all forms of cricket, but still holds immense brand value and is followed by millions of people. The cricket legend is visible across several advertisements and marketing campaigns, and several brands have made him as their brand ambassador already. In a recent big development, Tendulkar has joined Paytm First Games (PFG) as a brand ambassador.
Paytm First Games announced Sachin Tendulkar as its brand ambassador via a tweet.
The company’s founder Vijay Shekhar Sharma also took to Twitter and shared the news.
Paytm First Games is a leading fantasy gaming platform for sports like cricket, kabaddi, football and basketball. The company is all geared up to spend INR 300 crores on promotions and marketing for the remaining financial year. Paytm has been associated with Team India and the Indian Premier League (IPL), the 13th edition of which is just a few days away. With our cricket crazy nation awaiting the next IPL, roping in Tendulkar as the PFG brand ambassador will be instrumental in creating the much-needed buzz and awareness about the fantasy sports ahead of the 2020 IPL matches.
Sharing his views on joining Paytm First Games, Tendulkar said, “Cricket is an engaging sport, and we all tend to have opinions about the game – right from player selection to playing strategies. Paytm First Games will give fans an opportunity to don their thinking hats and experience the thrill of making the correct choices and getting their teams to win. I am happy to partner with Paytm First Games to enable cricket fans to engage more with the ever-popular game of cricket.”
The brand ‘Tendulkar’ is valued around INR 190 crore, as per a recent brand valuation. Several brands have already made him as their brand ambassador, including MRF Tyres, Britannia biscuits, Aviva life insurance, JP group cement, coca-cola, luminous power back up solution, musafir.com, Audemars Piguet watch, Kaspersky internet security, ADIDAS, Castrol, boost, visa, Philips, ICC Cricket World Cup 2015, Indian Olympic Association goodwill ambassador, Skill India Mission, etc.
Leveraging Tendulkar’s popularity and branding power is now Paytm. The company believes that his induction as a brand ambassador will help to expand their presence and create a better positioning.